We are in constant evolution, and updating a brand’s identity reflects an open personality, adaptability, and agility.
Logo Information: Carlos Fernández | Politician
The design combines organic, humanist sans-serif aesthetics with rounded terminals. The absence of angles or sharp edges in the round shapes evokes a sense of empathy and approachability.
Symbols & Meanings
Aiming High represents aspirations and the determination to dream big.
Curve: Its direction requires constant force and guidance.
Arrow: Emphasizes the goal of moving forward, reaching new heights, and staying up-to-date with innovations.
Color Palette
White was chosen as a secondary color to provide contrast, offering a clean and simple background for the logo. It is complemented by a blue-green hue that conveys trust, with subtle reddish tones adding a youthful and strong touch.
